This one keeps coming up. The only blog a business should run should be one hosted on there own domain, running under their own domain name.
- Do not use Blogger. Not even in publish mode. Not even with a custom domain
- Do not use WordPress.com
- Do not use Tumbr or Posterious no matter how simple they make it look.
Why do so many people chase me around on this one ? Is it because as a business in a building phase you are looking to save money anyway you can ? Is it because they are looking for the easy way out ? Ignore for a minute what some teenage, amateur web developer said or worse what that design agency quoted you, you can host your own blog and still afford dinner. I will even tell you how if you give me a minute.
Let me be clear I have nothing against these services and do use them form time to time for non-business reasons. However, when it comes to a business, a money making venture anything but full control of your online tools is simply unacceptable. You need to own and control every aspect of your website including your blog.
How can a business setup their own blog without spending a fortune ?
I will fly through this for now because over the next few days I will be expanding this into a series of posts.
- Download and install WordPress (if you can’t any capable geek can do it for less than $100)
- Make it look good. Either use one of the free themes WordPress provides access to or if you are after something a little smarter try something like the Thesis theme or something from Woo Themes
- Start blogging.
Experience has shown that greatest cost of getting a blog running is the design phase. To offset that I offer two alternatives. buy a pre-made theme, it won’t match your site or your branding but it will look sharp and visually effective. The other option is thesis which is great for the do it your-self bloggers. It offers an attractive default and an extremely flexible back-end that anyone can use to mold there blog into anything they want.
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