Before you call an expensive developer to overhaul an under performing shopping cart follow these simple steps to give your shopping cart a free lift.
Learn to use more of the features of your shopping cart
Just by using shopping cart features like related or recommended products, featured products, customer reviews to add cross selling, up-selling and customer interaction elements to your existing website.
Remove some of the crap from your website
Sorry but there isn’t a nicer way to put that. I know you may think that your flashing, blinking start burst is really cool but it carrying on in the corner of my eye is stopping me from properly looking at your products – piss it off. While it is important and I encourage you to add a few logo’s and client logo’s to your website to lend it an air of authority don’t put every possible logo on every single page. Remove them and the distraction they cause and refocus your visitors on what you are selling.
Write a few more words
Remember when you were loading all your products into your shop and you cut a few corners here and there for the sake of getting it done. Don’t feel bad about it – we all did it at some point, but before you go and dump another bucket load of cash getting your shopping cart over hauled how about you did out that list and finish it off.
You really won’t believe how much better a complete website is until you have one. With more information and complete product descriptions you will find your search engine rankings will improve and you visitor conversion rates will improve.
Add a few images
A picture is worth a thousand words – if it is done properly – if it isn’t it will cost you a thousand sales. Get a digital camera, hire a photographer for a few hours or chase up suppliers – there are many ways to get better images for your website so if yours aren’t up to scratch it really is your own fault.
More to come – bookmark this post and come back in a few days
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