The first part of your website that is usually analysed is the page title and the “meta tags”. There is two reasons for this. Physically these two items are located at the top of the page, and secondly they are very easy to analyse.They are also very important to how and if your website is indexed and found.
What makes a good page title ?
A good page title for both a search engine and for your users is short and tells them what they can expect from the page below. Generally you will find that website analysis tools recommend a page title of 70 to 80 characters or about 7 to 10 words. Other factors to take into account include using on of your keywords in the title tag, not using any special characters or stop words.
Why does my title have to be so short ?
In simple terms terms your title tag has to be 70 to 80 characters because this is all you will need and it is enough to convey the content it represents. It is also about what Google shows in it’s results ands this is what you rely on to grab visitors.
Web page titles are also used in bookmarks, and book marking services like Digg and Delicious so they need to be meaningful in the context of the page as well as attractive to people.
What makes a good title ?
- Use good keywords that are also in the page body. Put your highest priority keywords for each page in the title.
- Make it unique for every page on your site.
- Put the most important keywords first in the title. Words towards the front get more weight for rankings.
- Put your brand name last in your title (if you use it at all). The exception being the home page if you have trouble ranking high for you brand name.
Fixing the Web page title in Dreamweaver
Dreamweaver makes it very easy to change the title of a web page.
Open the page in question and switch to design view (Click View -> Design)
At the top of the page (see figure 1 below) is a text field that allows you to change the text field.
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